#22: The Outlier Edge: Scott MacGregor on Building Relationships and Resilience

#22: The Outlier Edge: Scott MacGregor on Building Relationships and Resilience

The Outlier Edge: Scott MacGregor on Building Relationships and Resilience

In this dynamic episode, we sit down with Scott MacGregor, Founder of The Outlier Project and Publisher & Editor-In-Chief of Outlier Magazine. With a background of incredible achievements, Scott is a four-time author of the celebrated Standing O! series and a record-breaking eight-time winner of the American Business Award for Innovation.

Scott brings his wealth of experience in leadership and innovation to discuss the powerful intersection of relationships and resilience. As a leader who has consistently pushed the boundaries of business and personal growth, Scott shares practical insights on how to cultivate an "Outlier Edge" in life and work. His philosophy emphasizes the importance of meaningful connections and a resilient mindset in achieving both personal and professional success.

Join us as Scott MacGregor explores:

  • The Outlier Edge: How to stand out and excel by building deep, meaningful relationships.
  • Resilience in Action: Lessons from an award-winning leader on bouncing back stronger from setbacks.
  • The Role of Innovation: Insights on staying ahead in a rapidly evolving business landscape.
  • Standing O! Series: What inspired Scott to author four books celebrating stories of gratitude and excellence.
  • The Power of Community: Why Scott founded The Outlier Project and how it helps individuals unleash their potential.

Connect with Scott MacGregor:

Scott MacGregor's journey is a testament to the power of building relationships and embracing resilience. Tune in for inspiration on how to become an outlier in your own life and discover actionable strategies to elevate your career, network, and mindset. Whether you're a business leader, entrepreneur, or anyone seeking to make an impact, this episode is packed with insights to fuel your growth!

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Follow the Host, Kelly Buckley:

Stay connected with Kelly Buckley and join her journey of healing, resilience, and gratitude. Follow her on social media for more inspiring content, updates on future episodes, and insights on living a life full of hope and purpose.

If you enjoyed this episode, don't forget to subscribe to the podcast, share it with your friends and family, and leave a review. Your support helps spread the message of hope, resilience, and gratitude to more listeners around the world.


00:00:01
Hello, everyone,

00:00:02
and welcome to another

00:00:03
episode of Broken Beautiful Me,

00:00:05
Stories of Hope,

00:00:07
Gratitude and Resilience.

00:00:08
I'm your host, Kelly Buckley.

00:00:10
And today I am so honored to

00:00:12
have as our guest, Scott McGregor.

00:00:15
He is the founder and CEO of

00:00:17
Something New LLC,

00:00:19
the founder of the Outlier Project,

00:00:22
publisher and editor in

00:00:23
chief of Outlier Magazine.

00:00:25
four times author of Standing O Series,

00:00:29
and a record eight-time

00:00:30
winner of American Business

00:00:32
Award for Innovation.

00:00:34
Something New LLC is one of

00:00:35
the fastest growing talent

00:00:37
strategy companies in the country.

00:00:39
Beyond finding clients exceptional talent,

00:00:42
Something New's advisory services,

00:00:44
Something New Labs,

00:00:46
save companies millions of

00:00:48
dollars by teaching and providing

00:00:50
proprietary tools centered

00:00:52
on the three pillars of an

00:00:53
effective people strategy

00:00:55
talent acquisition

00:00:57
onboarding and retention

00:00:59
mcgregor's belief that good

00:01:01
companies do good things

00:01:02
led him to establish

00:01:03
something good the social

00:01:05
mission component of

00:01:07
something new welcome scott

00:01:10
it's so nice to have you here

00:01:13
Kelly,

00:01:13
it is an absolute honor and I love

00:01:17
what you're doing, um,

00:01:18
through your podcast and

00:01:20
through all the other work

00:01:21
that you're doing.

00:01:22
So, uh, it's an absolute honor.

00:01:24
Thank you.

00:01:26
Thank you.

00:01:27
So for our audience who, who may not know,

00:01:30
um, about you and your work,

00:01:32
can you share the story

00:01:34
behind you founding something new?

00:01:36
So what,

00:01:37
what led you and inspired you to

00:01:39
start the company?

00:01:42
Sure.

00:01:43
I was a chief revenue

00:01:44
officer for a company that

00:01:46
I had helped grow from

00:01:47
about five employees to three hundred.

00:01:50
And during substantial growth,

00:01:54
I was drinking from a fire

00:01:55
hose every day and trying

00:01:57
to figure out things that I

00:01:58
could outsource.

00:02:00
talent acquisition seemed

00:02:02
like a logical thing to outsource.

00:02:04
We were growing very quickly,

00:02:06
so every headhunter out

00:02:08
there was calling and

00:02:10
promising that they could

00:02:12
deliver great talent to us.

00:02:14
And over the course of seventeen years,

00:02:17
I realized that the

00:02:20
recruiting industry headhunters.

00:02:23
It was a very antiquated,

00:02:24
very broken industry.

00:02:29
And I knew I could build a

00:02:30
better mousetrap.

00:02:31
And I knew that at the end of the day,

00:02:34
people are the most

00:02:35
important asset that a company has.

00:02:39
um so uh that's how

00:02:41
something new came about it

00:02:43
was just to solve the

00:02:44
problems that I was running

00:02:46
into every day uh and you

00:02:49
know we're incredibly

00:02:50
blessed eight straight

00:02:51
american business awards

00:02:52
for innovation so we really

00:02:54
have built something that

00:02:56
is very very unique um and

00:03:00
then subsequently have built

00:03:02
a very large community,

00:03:03
the Outlier Project,

00:03:04
and have built a magazine,

00:03:07
Outlier Magazine,

00:03:08
that's just been a blast.

00:03:11
That's so wonderful.

00:03:13
So when I was looking at something new,

00:03:16
it's very clear in

00:03:18
everything on the website

00:03:20
that your approach is

00:03:21
people over everything,

00:03:22
that people are so important.

00:03:24
And I agree with that a hundred percent.

00:03:26
So do you think

00:03:28
leaders are realizing now

00:03:31
the importance of a healthy,

00:03:32
happy workplace and kind of

00:03:33
shifting towards a new way

00:03:37
of looking at building and

00:03:39
growing a productive team?

00:03:44
Yes, but I would say painfully slow,

00:03:48
painfully slow.

00:03:51
It's very, very interesting.

00:03:52
So

00:03:54
In something new,

00:03:55
we deal with hyper-growth startups.

00:03:58
So we're dealing with founders and CEOs.

00:04:00
And I typically ask them three questions.

00:04:04
And the first question is,

00:04:05
what's your biggest expense?

00:04:07
And a hundred percent of the

00:04:09
time they tell me labor people.

00:04:12
I say, okay,

00:04:12
so your number one expense is people.

00:04:15
Every company on planet

00:04:16
earth wants to get to the next level.

00:04:18
And the next level could mean

00:04:21
a milestone revenue number.

00:04:23
It could mean an acquisition.

00:04:25
It could mean a lot of different things,

00:04:26
but every company wants to

00:04:28
get to a next level.

00:04:29
So the next question is,

00:04:30
what do you need to do to

00:04:31
get to that next level?

00:04:34
Most of the time, not all the time,

00:04:36
but most of the time,

00:04:37
the answer that I get has

00:04:38
something to do with people.

00:04:41
Say, okay, your biggest expense is people.

00:04:45
the thing that you need to

00:04:47
do to get to the next level

00:04:49
has to do with people.

00:04:50
The next question is where

00:04:51
the wheels come off, because when I say,

00:04:56
how often do you and your

00:04:58
executive leadership team

00:04:59
sit down and talk

00:05:01
intentionally about your people strategy?

00:05:06
The answer is not very often.

00:05:09
So there's a massive disconnect of,

00:05:14
leaders that understand it's

00:05:17
their biggest expense they

00:05:19
understand it's what it

00:05:20
will take them to the next

00:05:22
level but they don't really

00:05:24
put a lot in place

00:05:29
to make that the central

00:05:31
theme of their company.

00:05:33
At the end of the day,

00:05:35
your company will succeed or fail,

00:05:38
or the extent that it will

00:05:40
succeed or fail is

00:05:42
predicated on your people

00:05:45
to a giant factor over your

00:05:49
go-to-market strategy or

00:05:51
anything else that you

00:05:52
could be working on.

00:05:55
If you audited most founder

00:05:57
and CEOs calendars,

00:05:59
you would find that they

00:06:00
spend most of their time in

00:06:01
meetings talking about

00:06:03
things that have nothing to

00:06:04
do with their people strategy,

00:06:06
even though it's the most

00:06:07
important thing you have to do.

00:06:08
So long winded way to say,

00:06:11
I think we're making a

00:06:12
little bit of progress,

00:06:15
but we have a long, long way to go.

00:06:18
Hmm.

00:06:19
Do you think,

00:06:20
and what role has COVID played in that?

00:06:24
What have you seen post COVID?

00:06:26
Well, I mean, COVID is still here,

00:06:27
but like post shutdown, um,

00:06:31
in terms of businesses, do you think that,

00:06:34
um,

00:06:34
that that is giving leaders an

00:06:37
opportunity to make that shift because,

00:06:39
you know, everybody was remote.

00:06:41
Now some people are remote.

00:06:42
Some people are in person.

00:06:44
Um,

00:06:44
um what's your thoughts on

00:06:47
the landscape of business

00:06:49
since you know I think it's

00:06:52
covet has forced people uh

00:06:54
into some uncomfortable

00:06:56
things that they normally

00:06:58
they wouldn't not have done

00:07:00
were it not for covid and

00:07:02
remote is probably the most

00:07:04
prominent that they've had

00:07:06
to provide flexibility and

00:07:08
trust in their workforce

00:07:11
for me it's a little bit

00:07:12
different so twenty seven

00:07:14
years ago uh I set up a

00:07:17
forty person national

00:07:19
account manager team that

00:07:21
was fully remote twenty

00:07:22
seven years ago people act

00:07:26
as if working remote is

00:07:27
this brand new fangled

00:07:29
thing uh it's something I

00:07:31
did almost thirty years ago

00:07:33
uh you have to

00:07:36
think about it differently,

00:07:37
but it was a game changer

00:07:39
for us back in the day.

00:07:41
It allowed us to grow exponentially.

00:07:45
So I do think, you know,

00:07:47
COVID gave a lot of people

00:07:50
The will force them into a

00:07:52
situation where they had to

00:07:54
provide a lot more flexibility,

00:07:56
had to think about work life balance,

00:07:58
had to think about things

00:07:59
that maybe they weren't

00:08:00
thinking about before.

00:08:01
And I think it also made

00:08:03
employees think differently

00:08:05
about their work.

00:08:07
We're now starting to see a

00:08:11
shift back with Amazon just

00:08:13
announcing that workers

00:08:15
need to come back into the

00:08:17
office five days a week.

00:08:22
Anytime the pendulum swings to an extreme,

00:08:25
it's probably not good.

00:08:27
The balance is always

00:08:28
somewhere in the middle and

00:08:30
we need to come to that

00:08:31
equilibrium where everybody wins.

00:08:35
So it's a very interesting time.

00:08:37
Hmm, it is.

00:08:39
That's it's so funny that

00:08:40
you say that that was

00:08:41
something my father always

00:08:43
used to say to me that the

00:08:44
that the world is not black

00:08:45
and white Kelly's solutions

00:08:47
are not black and white.

00:08:48
The solution is always right

00:08:50
in the middle.

00:08:52
And it takes collaboration

00:08:53
both from the leader and

00:08:56
the employee it takes and it takes trust.

00:08:59
So what what does a healthy

00:09:01
workplace look like?

00:09:05
You just nailed it.

00:09:07
Trust.

00:09:09
You have to trust your people,

00:09:11
but you have to hire trustworthy people.

00:09:16
You have to really

00:09:17
understand how to hire top talent.

00:09:24
You have to,

00:09:25
there's so many things that

00:09:27
companies have no idea.

00:09:29
I would say,

00:09:30
ninety percent of people that

00:09:32
are interviewing and making

00:09:33
decisions on who to hire

00:09:35
are wildly unqualified to do it.

00:09:38
It's like a doctor that

00:09:41
never went to med school.

00:09:43
You would never go to a

00:09:44
doctor that didn't go to

00:09:45
med school and say,

00:09:47
diagnose me and put me on a

00:09:51
track to get healthy.

00:09:53
But yet companies-

00:09:55
consistently have people

00:09:57
that are wildly unqualified

00:10:00
to evaluate talent, evaluate talent.

00:10:06
Kelly, that's crazy,

00:10:07
but that's the world we live in.

00:10:12
Most leaders became leaders

00:10:16
Sometimes out of default, they just,

00:10:18
you know, matured into this role.

00:10:21
But do they know how to interview people?

00:10:24
Do they use scorecarding?

00:10:26
Do they really understand

00:10:30
what's truly valuable?

00:10:32
It's very interesting when I

00:10:34
talk to people about what

00:10:36
are you looking for in finance?

00:10:39
this employee whether it's a

00:10:41
chief revenue officer a

00:10:43
chief marketing officer a

00:10:45
individual contributor

00:10:46
whatever the case may be I

00:10:48
often hear things that are

00:10:50
very measurable industry

00:10:53
experience years of

00:10:55
experience uh education things like that

00:10:59
things that at the end of

00:11:00
the day are kind of

00:11:01
meaningless if you stack

00:11:02
them up against the things

00:11:04
that really make a great

00:11:05
employee work ethic

00:11:07
discipline resiliency

00:11:09
empathy but how do you

00:11:13
measure all of those things

00:11:16
most people that are interviewing folks

00:11:19
They're not even vetting for those things.

00:11:22
But at the end of the day,

00:11:23
those are the things that

00:11:24
will make a great employee,

00:11:26
or if you don't have them,

00:11:28
an employee that is really

00:11:31
not gonna be a great fit

00:11:32
for your company.

00:11:35
I know I,

00:11:38
when I first started in

00:11:39
management and was interviewing people,

00:11:42
I always kind of tried to

00:11:44
trust my gut in terms of

00:11:47
their intuitively,

00:11:49
their emotional

00:11:50
intelligence and what I thought, you know,

00:11:52
cause I always, you know, in healthcare,

00:11:54
obviously you have to have

00:11:55
training that is very

00:11:56
specific to your role, but I,

00:12:00
I also felt like, um, that,

00:12:03
that personality of a

00:12:04
person that I was hiring

00:12:06
for like a leadership

00:12:06
person for the front lines,

00:12:09
that it was so important

00:12:10
that they be empathetic

00:12:12
because of what nurses feel

00:12:15
every day in certain in,

00:12:17
in what they deal with.

00:12:19
Um, but that is not always the case.

00:12:21
I would agree.

00:12:22
Um,

00:12:24
I want to shift now to talk

00:12:26
still on the work topic, but you know,

00:12:28
a great deal of my work is

00:12:30
with the bereaved.

00:12:31
And I find that, you know,

00:12:35
that three day bereavement leave,

00:12:37
that's a joke to me, right?

00:12:38
I just find that hilarious.

00:12:41
But I find we can put grief

00:12:43
in its compartment and we

00:12:45
feel like we need to keep it there.

00:12:48
And when we enter into the

00:12:50
workplace environment,

00:12:52
we're supposed to keep that in at home.

00:12:56
That's not realistic, right?

00:12:58
It's, you know,

00:12:58
grief bleeds into every

00:13:00
area of your life.

00:13:02
So what do you say to both

00:13:06
the employee who's grieving

00:13:08
and the leader who's

00:13:09
managing that employee

00:13:12
about how they can work through that?

00:13:13
What practical advice can

00:13:16
you give them to work

00:13:18
through it and still be productive?

00:13:26
Part of it's just the golden rule.

00:13:28
It's how would you want to

00:13:29
be treated in that situation?

00:13:31
And to your point earlier,

00:13:33
this magical thinking that

00:13:35
when somebody walks through

00:13:37
the door of a business that

00:13:38
all of a sudden they're not a mom, a dad,

00:13:41
a grieving spouse or

00:13:44
whatever the case may be is just...

00:13:47
it's lunacy uh we walk in

00:13:51
with all of those things uh

00:13:53
we're just now in a

00:13:54
different environment and

00:13:57
you know you you just have

00:13:59
to recognize that that

00:14:00
human being is you know

00:14:03
they're going home to

00:14:06
kids and pets and all kinds

00:14:09
of other obligations that

00:14:11
have nothing to do with work, but the,

00:14:13
you know, we,

00:14:13
we have to deal with the whole human.

00:14:16
Um,

00:14:18
and I think so many people just don't

00:14:20
think of that.

00:14:21
They just think of what's

00:14:23
the task at hand.

00:14:25
What do we need to do from a

00:14:26
business perspective?

00:14:28
But when you start to really, uh,

00:14:32
think about people as a

00:14:33
human being and people that

00:14:35
have all kinds of struggles

00:14:40
and challenges that they

00:14:41
have to deal with outside of the office.

00:14:44
It just changes the dynamics.

00:14:46
Some of it is just having

00:14:47
conversations about those

00:14:48
challenges that may seem to

00:14:51
have nothing to do with work,

00:14:53
but I think they kind of

00:14:54
have everything to do with

00:14:55
the way that people show up at work.

00:14:58
Absolutely.

00:15:01
What about you?

00:15:02
Have you, at a time in your life,

00:15:06
facing adversity and

00:15:08
managing that with both

00:15:10
your personal and professional life?

00:15:13
Does that play into the work

00:15:17
that you do now,

00:15:18
the lessons that you

00:15:19
learned from tough times in

00:15:21
your own life?

00:15:22
Oh, yeah.

00:15:24
A hundred percent.

00:15:25
I grew up very poor.

00:15:27
So I grew up poor in an affluent town.

00:15:30
So I stuck out like a sore thumb.

00:15:33
That definitely shaped me to a degree.

00:15:38
I had, you know, a family that was very,

00:15:41
very dysfunctional in certain ways,

00:15:45
you know,

00:15:47
without going into excruciating detail,

00:15:50
that was a challenge to move through.

00:15:55
I've had two sons that had

00:15:57
drug issues and one who's

00:16:02
battled back from heroin

00:16:04
addiction and been homeless and in jail.

00:16:09
all kinds of adversities.

00:16:10
When I was forty years old,

00:16:12
I was diagnosed with

00:16:14
something called Brugada syndrome,

00:16:16
which is also known as

00:16:17
sudden unexpected death syndrome,

00:16:20
which is not exactly

00:16:22
something that you want to

00:16:24
hear that you have.

00:16:25
So the there is no cure and

00:16:27
there are no symptoms.

00:16:28
So the only thing you can do is

00:16:30
Have a defibrillator and

00:16:31
planted in your chest with

00:16:33
wires to your heart.

00:16:34
So at forty years old,

00:16:36
somebody who is a. You know,

00:16:38
college athlete and was an

00:16:41
athlete my whole life and very,

00:16:42
very healthy.

00:16:43
You know, that's what I had to do and.

00:16:46
You know, so I've lived fifty six now,

00:16:49
so I've lived the last

00:16:50
sixteen years knowing that

00:16:51
I have this condition that.

00:16:54
without warning,

00:16:56
the only symptom is you die.

00:17:00
So I live with that every single day,

00:17:01
but I don't dwell on it.

00:17:05
And I've come to realize

00:17:07
adversity is a gift.

00:17:11
And it doesn't mean that I

00:17:12
wish that any of these things happened,

00:17:16
but adversity is truly a gift.

00:17:18
And in the outlier project,

00:17:20
we just yesterday,

00:17:22
had a gentleman on his

00:17:24
name's Austin Hatch and

00:17:26
Austin was a basketball

00:17:27
player at the University of

00:17:28
Michigan and was in two

00:17:31
different plane crashes.

00:17:33
The first plane crash,

00:17:35
he lost his mother and he

00:17:37
lost his sister.

00:17:39
uh in the second plane crash

00:17:41
he lost his father his

00:17:43
stepmother and uh another

00:17:46
sibling and he was in a

00:17:49
coma for two and a half

00:17:50
months um so it's just an

00:17:54
example but when you when

00:17:56
you get to know austin uh

00:17:59
who you should definitely

00:18:00
have on your podcast um

00:18:03
He's the most resilient, most upbeat,

00:18:08
most grateful person,

00:18:10
despite the fact that he's

00:18:13
lost his entire family,

00:18:15
almost lost his own life,

00:18:17
but still looks through the

00:18:21
lens of gratitude every single day.

00:18:23
Oh my gosh.

00:18:29
I mean, your story and his story,

00:18:31
I'm just listening to them.

00:18:33
And that is the very reason

00:18:34
that I am here with you

00:18:36
today is to share stories

00:18:39
and show people that there

00:18:40
is a way through and there

00:18:43
is a way back to the light,

00:18:44
no matter what has happened.

00:18:47
I really appreciate your

00:18:48
honesty about your struggles.

00:18:53
And I know that we talked

00:18:54
before the recording about loss as well.

00:18:59
Um,

00:18:59
it does give you a very different

00:19:02
perspective.

00:19:03
And, uh, I recently chatted with, uh,

00:19:06
Dr. Even Alexander and he

00:19:09
called that the gifts of desperation.

00:19:11
And I thought that that was

00:19:12
just a great way to put it

00:19:13
because I too felt that, you know,

00:19:17
completely broken and, you know,

00:19:20
it was a good day if I could go to the

00:19:24
appreciating life every day

00:19:26
and seeing the things that

00:19:28
I did not notice before.

00:19:30
And that, that happens when you,

00:19:33
when you are taken down to

00:19:35
your core and you have to crawl back,

00:19:38
that's what you, you know,

00:19:39
you really see.

00:19:41
So let's, I want to tell you,

00:19:43
I want you to tell me more

00:19:44
and tell our audience more

00:19:45
about the outlier project,

00:19:47
because this is so

00:19:49
beautiful and I just want

00:19:51
everybody to know about it.

00:19:52
So tell me more.

00:19:54
Yeah, I grew up, as I said,

00:19:57
I grew up poor in a very affluent town.

00:20:00
I was a super curious kid.

00:20:04
I knew from a very early age

00:20:06
that I thought differently

00:20:08
from everybody else.

00:20:09
I just thought differently.

00:20:12
But when you're a kid, you think.

00:20:15
when you realize that you

00:20:16
think differently,

00:20:17
you just think you're weird.

00:20:19
You're like,

00:20:21
I don't see things the same

00:20:23
way other people see things.

00:20:26
And so I think I was an

00:20:27
outlier from birth.

00:20:31
Flash forward into kind of

00:20:34
my professional life.

00:20:37
I was always a contrarian.

00:20:40
So when the Thundering Herd was going left,

00:20:42
I intuitively wanted to go right.

00:20:44
I just never wanted to go

00:20:47
with the Thundering Herd.

00:20:48
So in that contrarian mindset,

00:20:54
I was hitting levels of

00:20:57
success that others were not.

00:21:01
And I realized very quickly

00:21:04
that the secret to success

00:21:08
is taking the road less traveled.

00:21:13
But people intuitively,

00:21:15
they think safety in numbers.

00:21:18
If everyone's doing this,

00:21:19
this is the way I'm going to do it.

00:21:21
I realized in order to be

00:21:23
successful in business,

00:21:24
you have to show up differently.

00:21:26
Like if you want a successful podcast,

00:21:29
you better have a podcast

00:21:30
that's different from everybody else's.

00:21:32
If you want to have success in business,

00:21:35
you have to show up differently.

00:21:37
Otherwise you're vanilla.

00:21:38
You're like everybody else.

00:21:40
You don't stand out.

00:21:42
And I realized that there

00:21:44
were a lot of people that

00:21:46
felt the same way.

00:21:47
They felt maybe

00:21:48
misunderstood at points in their lives.

00:21:51
They felt like outliers.

00:21:52
They thought a little bit differently.

00:21:55
And I thought,

00:21:56
what if we could create a space for them?

00:21:58
And then, you know, another, I guess,

00:22:01
unique component of there's

00:22:03
not a lot of unique things about me,

00:22:05
but my friend group is very unique.

00:22:07
So I have...

00:22:11
I'm a collector of unique friends.

00:22:14
So my friends are gold medal

00:22:16
Olympians and New York

00:22:18
Times bestsellers and Navy

00:22:19
SEALs and CEOs of billion

00:22:22
dollar companies and just

00:22:24
the most amazing people on the planet.

00:22:27
And I thought,

00:22:28
wouldn't it be cool if I

00:22:30
could give people access to

00:22:32
the same people that if I'm

00:22:33
having a personal or

00:22:34
professional problem,

00:22:37
The level of people that I

00:22:38
can call on the phone and say, hey, coach,

00:22:42
or hey, whoever,

00:22:44
here's what I'm dealing with.

00:22:45
What would you do?

00:22:46
And I can get this

00:22:47
incredible sage advice from them.

00:22:49
I thought, boy,

00:22:50
wouldn't it be cool if I

00:22:51
could give people that same opportunity?

00:22:53
And that's what we've done

00:22:56
through the Outlier Project

00:22:57
is we've given people

00:22:59
access to folks that they

00:23:01
would never have access to.

00:23:03
You know,

00:23:04
Super Bowl winning coaches like

00:23:06
Coach Dick Vermeule,

00:23:07
the founder of Reebok, Joe Foster,

00:23:11
the founder of North Face, Hap Claw, or,

00:23:15
you know,

00:23:16
Olympic gold medalists like

00:23:17
Brandi Chastain or any of

00:23:19
these amazing people that

00:23:20
most people just would

00:23:21
never have access to.

00:23:22
We give people access to all of them.

00:23:25
So it's a

00:23:26
It's the most professional

00:23:27
fun I've ever had my entire life.

00:23:29
We have seven hundred and

00:23:30
fifty members in thirty

00:23:32
five countries and growing like a weed.

00:23:37
So it's it's just absolute joy.

00:23:40
That is amazing.

00:23:42
It sounds like such a place

00:23:46
of creativity and innovation.

00:23:48
And I mean,

00:23:49
what a spot to go if you are

00:23:51
looking to to learn, you know,

00:23:55
on your own journey.

00:23:57
Yeah.

00:23:57
In a very untraditional setting,

00:24:00
like today we have a

00:24:01
futurist who's one of our

00:24:03
top advisors coming on.

00:24:05
So we have a futurist kind of in residence,

00:24:07
Alaysia Abate,

00:24:09
who's one of the top

00:24:09
futurists in the country.

00:24:12
And she's going to come on and talk about,

00:24:14
you know, what we should be looking at,

00:24:16
the trends that are coming,

00:24:18
because so often we look in

00:24:19
the rearview mirror as

00:24:20
opposed to looking at what's coming.

00:24:24
So just a ton of like really

00:24:26
interesting people that we

00:24:27
get to interact and learn from,

00:24:30
but very untraditional.

00:24:32
It's a very untraditional community,

00:24:34
but you would expect that, I think,

00:24:35
from the outlier project.

00:24:38
Well, and I think untraditional is good.

00:24:41
I think that we need to be

00:24:44
looking at new ways of

00:24:46
learning and new ways of

00:24:47
approaching business.

00:24:48
I think that we're at kind

00:24:50
of a turning point for a

00:24:51
lot of things in this world right now.

00:24:55
So different is good.

00:24:59
let's move into something

00:25:00
good because this is

00:25:01
something I also was

00:25:03
looking at and just so

00:25:04
impressed with you and your work.

00:25:07
So something good is about

00:25:08
creating a positive impact, right?

00:25:10
So you've integrated that

00:25:11
kindness component.

00:25:13
So tell people what something good is and,

00:25:18
and maybe give us an

00:25:19
example of some of the more

00:25:20
meaningful projects that

00:25:22
you've worked on.

00:25:23
Sure.

00:25:24
So in each business that I've established,

00:25:28
giving back is incredibly

00:25:30
important to me.

00:25:31
So in something new,

00:25:33
we have a component called

00:25:35
something good.

00:25:36
And in the outlier project,

00:25:37
we have something called top cares.

00:25:39
Essentially,

00:25:40
these are the components where

00:25:42
we give back and we give

00:25:45
back in some very unique

00:25:47
ways and we give back in

00:25:48
some very traditional ways.

00:25:52
But it started really at something new.

00:25:56
Giving back was one of the

00:25:58
main reasons why I started the company.

00:26:01
But I knew I had a problem right away.

00:26:04
I knew I was going to

00:26:05
bootstrap the company.

00:26:07
So I am an unabashed control freak.

00:26:12
So I did not want to take

00:26:14
outside funding because I

00:26:15
don't want anybody to tell me what to do.

00:26:19
So I knew I was going to

00:26:20
bootstrap the company.

00:26:21
So the problem was I'm

00:26:24
putting all the money that

00:26:25
I'm making back into the

00:26:27
company and which doesn't

00:26:30
leave me the opportunity to

00:26:32
write big checks to these

00:26:33
organizations that I think

00:26:35
are doing great work to change our world.

00:26:37
So I thought, oh boy,

00:26:38
what am I going to do?

00:26:41
And I realized that my

00:26:42
assets were not in my bank account,

00:26:45
but my assets were my relationships.

00:26:48
So I asked fifty two of my

00:26:51
friends if they would write

00:26:54
a chapter of gratitude for

00:26:56
a life lesson learned.

00:26:58
And I would put it in a book

00:26:59
called Standing O,

00:27:01
and I would give a hundred

00:27:02
percent of the proceeds to charity.

00:27:05
So Dick Vermeule,

00:27:06
who won a Super Bowl with

00:27:07
the Rams and is in the

00:27:09
Football Hall of Fame,

00:27:10
wrote the foreword.

00:27:12
Tiki Barber,

00:27:13
who is an all-time great

00:27:14
running back for the New York Giants,

00:27:16
wrote the cover quote.

00:27:18
And then fifty-two amazing

00:27:20
people like the Jesse

00:27:21
Itzlers of the world who

00:27:23
you know,

00:27:23
sold his NetJets company to

00:27:26
Warren Buffett and sold

00:27:28
Zico water to Coca-Cola and

00:27:31
married Sarah Blakely,

00:27:32
the founder of Spanx,

00:27:34
wrote chapters of gratitude

00:27:36
and we gave all the money to charity.

00:27:39
And I said, boy, that that worked well.

00:27:42
So let's do it again.

00:27:44
So I wrote a book called

00:27:45
Standing O Encore and then

00:27:48
wrote a book called Standing O Salute,

00:27:49
which is for the military.

00:27:52
Both of my boys served in the military.

00:27:54
So I have a big affinity there.

00:27:56
for the military and then

00:27:57
wrote a book called

00:27:58
standing out tribute all

00:28:00
life lessons of gratitude

00:28:03
um and then uh our fifth

00:28:05
book comes out hopefully

00:28:07
this year so it's just been

00:28:09
a fun interesting way to

00:28:11
give back probably an

00:28:13
outlier-ish way to give

00:28:15
back uh trying to figure

00:28:17
out how do I leverage

00:28:19
these friendships of people that have,

00:28:22
you know, collectively, you know,

00:28:25
probably a hundred million

00:28:27
social media followers

00:28:28
across the four books.

00:28:30
That shines a very big

00:28:32
spotlight on these organizations.

00:28:34
And then we're able to give

00:28:35
all the proceeds to charity,

00:28:36
but also give them recognition and,

00:28:40
you know,

00:28:42
It's just such a fun thing to do.

00:28:45
Yeah.

00:28:46
And I mean,

00:28:46
the written word and stories of

00:28:49
gratitude from people

00:28:51
who've just had incredible

00:28:53
careers and lives,

00:28:55
that continues to ripple, right?

00:28:57
When you put out a book,

00:28:59
it just continues to ripple

00:29:00
out over the years as more

00:29:02
people have access to it

00:29:04
and gain that information.

00:29:05
That's such a great way to give back.

00:29:10
Yeah.

00:29:11
Gratitude, speaking of,

00:29:13
is kind of the core theme of my podcast.

00:29:16
How has practicing gratitude

00:29:18
played a role in your

00:29:20
professional and your personal life?

00:29:25
It's just how I think every day.

00:29:28
Gratitude is just such an

00:29:32
ingrained... So I think...

00:29:36
because I've faced a

00:29:37
tremendous amount of adversity in my life,

00:29:40
you know, you have a choice.

00:29:41
You can be a victim, which is very,

00:29:43
very seductive because

00:29:45
being a victim means that

00:29:47
you don't have to take responsibility.

00:29:50
You don't have to be held

00:29:50
accountable because you can say, you know,

00:29:54
well, my life is not good.

00:29:56
what I want it to be,

00:29:57
but that's because I have a

00:29:58
bad boss or I work for a

00:30:00
terrible company or, you know,

00:30:02
I had this health issue or

00:30:04
whatever the case may be.

00:30:06
If you decide you're not

00:30:07
going to have a victim's mentality,

00:30:09
you have to take personal

00:30:11
responsibility and you have

00:30:12
to realize that your life

00:30:15
is your life because of the

00:30:16
choices that you've decided to make.

00:30:20
And I just I look at everything.

00:30:24
You know,

00:30:24
I was talking to Austin about this.

00:30:28
No matter what has happened in my life,

00:30:31
when we didn't know where

00:30:33
my son was and we knew that, you know,

00:30:36
he was somewhere and he was.

00:30:39
you know,

00:30:40
very likely using heroin and homeless,

00:30:46
you know, that's a pretty low point.

00:30:47
But in all of those low moments,

00:30:51
I've always thought if I

00:30:52
look behind me at the line

00:30:54
of people that would take

00:30:56
my place in a nanosecond,

00:30:59
That line would be so long I

00:31:01
would never see the end of it.

00:31:02
So when you focus on that, you realize,

00:31:07
boy,

00:31:07
how lucky am I to live the life that

00:31:11
I'm living.

00:31:13
And so I just live life with

00:31:16
a tremendous amount of gratitude.

00:31:18
I'm just so grateful for all

00:31:20
the wonderful things that happened to me,

00:31:23
which include the ability to, you know,

00:31:26
tell my story on your podcast,

00:31:30
which hopefully will have a

00:31:32
ripple effect and will, you know,

00:31:34
help one person to deal

00:31:36
with whatever it is that

00:31:37
they're dealing with in life.

00:31:39
Um,

00:31:40
You know, so gratitude is everything.

00:31:45
If you focus on gratitude,

00:31:47
it's hard to have a bad day.

00:31:48
It really is.

00:31:51
even in those moments of struggle.

00:31:55
And I think that the lesson

00:31:58
of gratitude deepens in

00:32:00
times of struggle because

00:32:03
when I look at a gratitude

00:32:05
journal before my son died,

00:32:07
because I've always kind of

00:32:09
journaled and tried to live

00:32:11
a positive life,

00:32:13
I found it to be very

00:32:14
shallow when I looked back over it.

00:32:17
When my son died, it changed.

00:32:20
It shifted completely.

00:32:22
And I started looking at

00:32:23
gratitude in a different light.

00:32:25
I started looking at it as a

00:32:27
way to tether me to the present moment.

00:32:30
And so I wasn't thinking

00:32:31
about the regret of the

00:32:32
past or all the hurt.

00:32:35
And I wasn't thinking about

00:32:37
the worry of the future and

00:32:38
what was going to happen.

00:32:40
I was right here right now and I was okay.

00:32:43
So it deepens that

00:32:46
expression of thankfulness.

00:32:47
And when you look around,

00:32:50
you're not thankful for

00:32:51
anything materialistic.

00:32:52
I mean, however fortunate,

00:32:54
and I feel very thankful

00:32:55
for the life that I have as well,

00:32:58
But I'm grateful for the love of my son.

00:33:02
I'm grateful for, you know,

00:33:04
my younger son is living in

00:33:06
the UK now and just living life out loud.

00:33:10
And I'm so happy for him.

00:33:13
But it's not,

00:33:14
there's nothing materialistic

00:33:15
about any of it once you

00:33:17
get to that deep level, is there?

00:33:20
To me, there's not.

00:33:21
I mean,

00:33:22
I'm bound and determined not to

00:33:24
sleepwalk through life.

00:33:26
I want to live an extraordinary life.

00:33:28
And my version of an

00:33:30
extraordinary life is a

00:33:31
life of impact because I'm

00:33:34
fully convinced that at the

00:33:35
end of the day,

00:33:37
no one's really going to

00:33:38
care about the businesses

00:33:40
that I've built and they're

00:33:41
not going to care about the

00:33:42
books I've written and

00:33:43
they're not going to care

00:33:43
about the house I live in

00:33:45
or the car I drive.

00:33:46
They're going to care about the impact.

00:33:49
that I made and the

00:33:52
businesses that I've built

00:33:54
have allowed me to have an

00:33:56
impact with being on a podcast like this.

00:34:00
It's all about impact.

00:34:01
The material things really

00:34:04
don't mean anything.

00:34:06
It's all how can we make

00:34:09
somebody's life better?

00:34:12
How can we impart a positive

00:34:16
mindset so that people are

00:34:18
living their version of an

00:34:20
extraordinary life?

00:34:21
I mean, that to me is what it's all about.

00:34:25
I couldn't agree more.

00:34:26
So how do you balance the demands of you?

00:34:29
You have multiple ventures going on.

00:34:32
So how do you balance it all

00:34:34
and still stay true to your mission?

00:34:40
It's all the same.

00:34:43
Those things,

00:34:45
those platforms give me the

00:34:47
opportunity to,

00:34:50
to have an impact so outlier

00:34:54
magazine is a platform for

00:34:57
me to celebrate outliers

00:35:00
and that's a platform to

00:35:02
inspire people the outlier

00:35:05
project with seven hundred

00:35:07
and something members uh

00:35:10
is a platform that allows me

00:35:14
to have an impact.

00:35:16
Something new is a platform

00:35:19
that allows me to have an impact.

00:35:21
So I see it as kind of all integrated.

00:35:25
I don't really separate like

00:35:28
my life is my life and my life is,

00:35:30
you know, my wife, my kids, my business,

00:35:36
my businesses,

00:35:37
the things that I spend my time doing.

00:35:40
I don't pull them apart.

00:35:42
I do the things that I want

00:35:44
to do that make me happy,

00:35:45
that bring me joy.

00:35:47
And and those are almost

00:35:50
always things that I think

00:35:53
will leave a positive

00:35:54
impact on the world because

00:35:56
that's the legacy I want to leave.

00:35:59
Absolutely.

00:36:00
So what are your hopes and

00:36:02
dreams for the future of something new,

00:36:05
the outlier project and something good?

00:36:07
So where do you want to see this?

00:36:08
What's your vision?

00:36:12
Yes,

00:36:12
something new is a company that's kind

00:36:16
of on autopilot.

00:36:18
The vast majority of my

00:36:20
attention is on the outlier project.

00:36:23
The outlier project

00:36:25
is extremely scalable and

00:36:27
I've built businesses

00:36:28
before to very large

00:36:31
numbers of employees.

00:36:33
To be perfectly honest,

00:36:35
I don't want to do that ever again.

00:36:37
That's not interesting to me.

00:36:40
But building a community

00:36:43
is very very scalable and I

00:36:45
just really feel like the

00:36:47
impact that I can make is

00:36:51
far greater uh so I'm kind

00:36:54
of all chips in on the

00:36:55
outlier project um because

00:36:59
it just affords me the

00:37:01
opportunity to make an impact on

00:37:04
the most, the biggest amount of people.

00:37:08
So that's where I spend the

00:37:09
vast majority of my time.

00:37:11
I have an incredible team at

00:37:12
Something New that, you know,

00:37:16
does a great job.

00:37:17
They don't need a lot of my help.

00:37:19
And that's a

00:37:20
well-established business that

00:37:22
I've had for ten years.

00:37:25
So, yeah,

00:37:26
I'm focused a lot more on the

00:37:28
Outlier Project and Outlier

00:37:30
Magazine today.

00:37:33
That's that's beautiful

00:37:35
because it's you're focusing on, you know,

00:37:38
the people aspect.

00:37:39
I'm going to switch switched

00:37:41
up a little bit now because

00:37:42
I did read on your bio.

00:37:45
You have the cutest.

00:37:46
It's the greatest thing.

00:37:47
If people go to your Web

00:37:48
site because you have this

00:37:49
little thing that you tell

00:37:51
little things that I

00:37:51
wouldn't know about you.

00:37:55
So you said I'm pretty

00:37:57
awesome at Brady Bunch and sports trivia,

00:38:00
and I'm ready to take on any challengers.

00:38:02
OK, so you ready?

00:38:03
I'm ready.

00:38:04
All right.

00:38:06
What was the name of the

00:38:08
family dog in the Brady Bunch?

00:38:10
Tiger.

00:38:12
Here's a better one.

00:38:14
What was the name of the cat?

00:38:16
No one knows this.

00:38:19
I don't know this.

00:38:20
People don't even know they had a cat.

00:38:22
I can't remember a cat.

00:38:26
I don't know.

00:38:26
Pandora.

00:38:28
Pandora?

00:38:28
Pandora was the name.

00:38:31
And there's a scene where

00:38:33
they're calling Pandora, here Pandora,

00:38:36
here Pandora.

00:38:37
Anyway, I know my Brady Bunch trivia.

00:38:41
Okay.

00:38:43
Let's see.

00:38:44
So can you name the children?

00:38:48
I can.

00:38:49
Bobby, Cindy, Jan, you know, Greg, Peter.

00:38:57
I don't know who I'm missing.

00:38:58
Alice, obviously.

00:39:00
Marsha, Marsha, Marsha.

00:39:01
Yeah.

00:39:03
Such a great show, right?

00:39:04
Oh, so great.

00:39:05
Marsha, Marsha, Marsha.

00:39:09
And the other thing when I

00:39:10
was reading through this list,

00:39:12
so thank you.

00:39:13
You've proven your knowledge

00:39:15
with the Brady Bunch.

00:39:16
I appreciate you just like

00:39:18
on the fly doing that for me.

00:39:20
The other thing I want to point out,

00:39:23
I hung out with Barry Manilow in Vegas.

00:39:26
Pictures can be sent on request.

00:39:28
Okay, I'm requesting now.

00:39:30
I want a picture.

00:39:32
What was it like to hang out

00:39:34
with Barry Manilow?

00:39:35
Because I love his music.

00:39:37
so it was uh one o'clock in

00:39:40
the morning we're in the

00:39:42
paris uh hotel and I guess

00:39:46
he was performing there and

00:39:48
we were uh a group of us

00:39:51
were having a cocktail and

00:39:54
and just talking and I said

00:39:58
to the group I'm like I

00:40:00
think that's barry manilow

00:40:02
and they're like no

00:40:05
And so I went over and I

00:40:07
introduced myself and anyway,

00:40:09
he came over to the bar and

00:40:11
we hung out with him and just a great guy,

00:40:17
very,

00:40:17
very down to earth and a fun moment.

00:40:23
So I will be texting you a

00:40:25
picture of me with Barry

00:40:27
Manilow from whatever it was,

00:40:29
fifteen years ago.

00:40:32
I will watch for that picture.

00:40:35
What is one question you

00:40:37
wish I asked but didn't,

00:40:39
and how would you have answered?

00:40:46
That's a great question.

00:40:49
You asked a lot of great questions.

00:41:01
You know, I don't know.

00:41:04
I always feel like these opportunities,

00:41:08
because there's time constraints,

00:41:12
always don't give an

00:41:15
opportunity typically to

00:41:17
tell the full story,

00:41:20
which is most impactful.

00:41:25
And I feel like when I have

00:41:27
one-on-one conversations

00:41:29
that I can really help

00:41:30
somebody who maybe they

00:41:33
have a significant other,

00:41:36
could be a child or whoever

00:41:40
that's struggling with drug

00:41:41
addiction or anything like that,

00:41:45
or a health issue or anything.

00:41:49
When you really are able to

00:41:52
talk in depth about it,

00:41:55
I feel like that's really helpful.

00:41:57
So I love doing podcasts,

00:41:59
but it's just the time

00:42:02
constraints don't allow us

00:42:03
to go deep enough.

00:42:05
And I think that's where

00:42:07
there's tremendous impact.

00:42:09
So it's not necessarily a

00:42:11
question that wasn't asked.

00:42:13
It's just the inability to

00:42:15
really dive deep.

00:42:18
And I love the idea of the

00:42:22
outlier project is

00:42:24
something that does go a little deeper,

00:42:26
right?

00:42:26
Like you told me some

00:42:28
stories about the people

00:42:29
who are in the outlier

00:42:30
project and that there's no

00:42:33
time constraint on that,

00:42:34
which is beautiful.

00:42:37
no we have two hundred live

00:42:40
interactive virtual events

00:42:41
a year two hundred uh and

00:42:44
about fourteen in-person

00:42:47
meetups everything from a

00:42:48
humanity expedition in

00:42:50
nicaragua to a retreat to

00:42:54
you know we're going to the

00:42:55
head of the charles next

00:42:57
week uh the regatta in boston and then we

00:43:01
go to skate in Rockefeller

00:43:03
Center in December,

00:43:04
and then we go to the Army

00:43:05
Navy game together,

00:43:07
and we have a meetup in Miami coming up,

00:43:10
and all kinds of just really wonderful,

00:43:13
fun things where we can really,

00:43:16
really help uplift each other.

00:43:19
It's just, it's incredibly fun.

00:43:23
oh my gosh that sounds

00:43:25
amazing so in my global

00:43:28
gratitude group just one

00:43:30
little thing um I ask

00:43:32
people every day what their

00:43:33
one little thing that

00:43:34
they're grateful for and I

00:43:35
the reason I say one little

00:43:36
thing is because when I

00:43:37
started this um some days I

00:43:41
could only find one little

00:43:42
thing to be thankful for

00:43:44
So today, I mean,

00:43:47
I'm so thankful for this

00:43:49
incredible conversation and your honesty.

00:43:52
I'm thankful the sun is shining.

00:43:54
And I'm also thankful that

00:43:56
we have the ability to help

00:43:57
people who are suffering

00:43:58
right now because of

00:44:02
hurricanes and climate change.

00:44:05
So those are my things that

00:44:06
I'm thankful for today.

00:44:07
What are you thankful for?

00:44:12
I'm always most thankful

00:44:14
probably for my wife is

00:44:17
unbelievably supportive.

00:44:19
I have a lot of things on my

00:44:21
plate and I have lots of creative ideas.

00:44:26
Some may call them crazy ideas.

00:44:30
And she's supportive through and through.

00:44:34
But this is going to sound a

00:44:35
little bit odd,

00:44:36
but I am truly grateful for

00:44:41
all the adversity that I've

00:44:42
gone through uh in life

00:44:44
because none of the good

00:44:48
stuff would have happened

00:44:49
without the bad stuff um it

00:44:53
shaped all the decisions that I've made

00:44:57
have been because of that adversity.

00:45:01
And I think just having,

00:45:03
I'm grateful for the

00:45:04
mindset of understanding

00:45:07
that when I'm going through a hard time,

00:45:10
I just think of it like, okay, Scott,

00:45:13
you're in the gym,

00:45:14
you're building those muscles.

00:45:16
that are going to allow you

00:45:19
to deal with the next adversity.

00:45:21
So what, you know, nine, eleven,

00:45:23
it was that was an

00:45:25
adversity that I had to

00:45:27
face in running a company

00:45:29
that did a lot of business

00:45:30
in New York and things of that nature.

00:45:33
And, you know,

00:45:34
we lost a lot of clients and

00:45:36
things like that.

00:45:37
And then you've got COVID

00:45:39
and you've got an economic

00:45:40
downturn and you've got all

00:45:43
you're always going to have adversity.

00:45:45
But I think when you

00:45:47
when you consistently make

00:45:48
it through all this

00:45:51
personal and professional adversity,

00:45:53
you just realize, boy,

00:45:55
I'm built and I'm stronger,

00:45:57
and I'm gonna be able to

00:45:58
withstand that next body

00:46:00
blow that's coming,

00:46:01
because it's always coming.

00:46:04
And that's going to serve

00:46:06
the people that I care about, my family,

00:46:10
my employees,

00:46:12
my community better because

00:46:15
I'm going to be able to

00:46:17
respond appropriately

00:46:19
because I've built up that

00:46:21
resiliency muscle.

00:46:24
That's so beautiful.

00:46:27
Before we close out,

00:46:28
can you tell our listeners

00:46:30
how they can find you and

00:46:31
the Outlier Project and all your work?

00:46:36
Yeah,

00:46:37
LinkedIn's the best place to find me.

00:46:40
So it's my platform of choice.

00:46:44
You can certainly find me on Instagram,

00:46:46
but yeah, connect with me on LinkedIn.

00:46:50
Send me a note if you're

00:46:52
interested in finding out

00:46:53
more about the Outlier Project.

00:46:56
I'm happy to have those

00:46:57
conversations or you can go

00:46:58
to the outlierproject.co.

00:47:01
So it's not .com, it's .co.

00:47:05
And you can find out about, to me,

00:47:08
the most beautiful

00:47:09
community out there that

00:47:10
just does nothing but uplift everybody.

00:47:14
And it's a group of like hearted people,

00:47:16
not like minded.

00:47:19
So you've got a real

00:47:20
opportunity to learn and grow.

00:47:23
And I would encourage

00:47:24
anybody to to take a look at it.

00:47:26
It's it's a fabulous group of people.

00:47:30
That, say that again, like-hearted,

00:47:35
not like-minded.

00:47:38
Like-hearted.

00:47:39
We have, you know,

00:47:41
we're the outlier project.

00:47:43
We're not, we all think the same.

00:47:49
By creating a space where

00:47:51
divergent thinking is

00:47:53
accepted and actually embraced,

00:47:58
I always say we have like-hearted members.

00:48:02
We do not have like-minded members.

00:48:06
And I think it's the beauty

00:48:08
of the community is that

00:48:12
there are a lot of

00:48:13
wonderful communities that

00:48:15
are very specific.

00:48:18
So like, let's say SHRM,

00:48:20
which is all HR people.

00:48:23
That's a great community.

00:48:26
but it's all HR people.

00:48:27
They tend to think in very similar ways.

00:48:32
When you put seven hundred

00:48:33
and fifty people together,

00:48:36
that some work for Apple

00:48:38
and some work at Nike and

00:48:39
some are entrepreneurs and

00:48:41
some are teachers and some

00:48:43
are just stay at home moms or dads.

00:48:47
And some are in finance and

00:48:48
some are in IT and some are

00:48:50
in sales and marketing.

00:48:54
you wind up learning a whole

00:48:56
ton of stuff because it's,

00:49:00
so everyone has to be like-hearted,

00:49:03
but not like-minded.

00:49:04
I'm looking for people that

00:49:05
have great hearts to join us.

00:49:09
Not that all think the same.

00:49:10
That's insanely boring to me.

00:49:13
And not that interesting,

00:49:18
but like-hearted is important.

00:49:22
I love that.

00:49:24
And I love the fact that, you know,

00:49:26
you're embracing the

00:49:27
differences because that's

00:49:28
what we need to do.

00:49:29
That's how we move forward

00:49:31
in a more positive way, right?

00:49:32
When we can take feedback

00:49:34
from people who don't

00:49:35
necessarily have the same

00:49:39
idea that we have of what

00:49:41
will work and we can learn

00:49:43
from each other.

00:49:43
I just, I absolutely love it.

00:49:46
And I'm going to your

00:49:47
website after we finish the

00:49:48
podcast because it's fantastic.

00:49:51
It's a fun place to be.

00:49:56
Scott,

00:49:56
thank you so much for being on the

00:49:58
show and just being so

00:50:00
generous with your time and

00:50:01
your story and your wisdom.

00:50:04
I know it's going to help so

00:50:05
many of our listeners.

00:50:06
I really do.

00:50:08
Kelly, I love what you're doing.

00:50:11
I love how you're honoring Stephen.

00:50:15
It's beautiful.

00:50:16
And so whatever I can do to support you,

00:50:18
if there's anything I can

00:50:19
do to be a resource to you,

00:50:23
this podcast that you've

00:50:24
created and this mission

00:50:27
that you're on is going to

00:50:29
impact a lot of people.

00:50:30
And that's a beautiful thing.

00:50:33
Thank you so much.

00:50:34
Thank you so much.

00:50:36
All right, everybody,

00:50:38
we will see you next time

00:50:40
on Broken Beautiful Me.

00:50:41
Thanks for being here.

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